Digital Out-Of-Home (DOOH) is an advertising channel that combines both digital and traditional out-of-home components. DOOH inventory is represented by many types of digital screens, usually located in public places: transportation spots, routes, shopping malls, healthcare facilities, and even grocery stores that have built-in digital displays.
Digital Out-Of-Home (DOOH) works similarly to online advertising, but for public advertising spaces. The data-driven approach enables advertisers to remotely control what content is displayed on screens and when, tailoring it to location, current weather, visitors and more.
DOOH is a high-impact visual advertising format that provides viewers with a highly emotional experience, increases brand awareness and improves audience loyalty. In addition, brands can implement DOOH into their omnichannel advertising campaigns to continue engaging with users offline throughout the entire customer journey and to boost ad performance. It means large screens driving people to small screens.
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