Steve Jobs in Development of first iPad
Apple had launched the iPhone in 2007, and that was a success, after Steve Jobs returned from his Medicial leave in 2009, the focus shifted on the iPad.
The idea of iPad had been going among folks at Apple since 2002. A microsoft engineer had told him about a stylus based tablet, and he wanted to teach world how to make a real tablet. The project for iPad was now taken out of the book shelf and made the main focus of Apple.
They innitialy thought to have Intel to be used for powering iPad, but engineers presented that the ARM architecture was better, simpler and used much less power, as a result theh opted for it
Steve Jobs presented iPad as a thing, that did some tasks better than both iPhone and Macs. It was portable and had raw power. It had large screen for multi media, big keyboard to type mails etc.
Bill Gates, didn’t like iPad. He believed that stylus approach was better. He prefered Netbooks. Netbooks were better than it.
It recieved lot of criticism initialy, for the fact that it was all together a new form factor, a product size never seen before, and people couldn’t justify the need for the iPad. Most of the bloggers and magazines criticised it, but once they had a hands-on experience, there minds changed.
The reviews tarted to be good, for the fact that it was great on power, beautiful on design and buttery smooth on software. Everyone loved it, there was a unique beauty of Steve Jobs design. It was really simple design, with its own beauty.
One thing that Steve Jobs wanted was high level of control thus disallowing apps on iOS devices for long. He considered web apps the future, but soon it became clear that web apps were slow. And that iPads true power could not be seen without allowing developers to use its power
“What’s on Your IPad”, was a new trend in world, everyone loved it. Best were the thousands and thousands of apps that were available at Apple store, for free or for minimal cost.
The App Store for the iPhone opened on iTunes in July 2008; the billionth
download came nine months later. By the time the iPad went on sale in April
2010, there were 185,000 available iPhone apps. These also brought income to Apple for paid apps, which was already on a rise.
With Apps, there was also a revolution in books, and a revolution in blogosphere. eBooks find a good destination on iPad, and publishers actively loved it.
There was also a gamble that Steve Jobs played to allow publishers to charge whatever price they wanted and pay 30% to Apple.
People though it was outrageous as compared to Amazon, but this allowed publishers to create gap between hardcover books and ebooks.
Rupert Murdoch launched a new newspaper, The Daily which was a digital only newspaper specifically made for iPad. It was not a huge success, but it developed good relationship between Murdoch and Steve Jobs, they started to have frequent meetings and even went to dinner. Jobs even spoke at a event from him, making a exception from his style of not attending public meetings.
One thing that Steve Jobs always stood for respect of great things, and for great software also he had same attitude. When there were clones of Apple products coming he never liked it, and worked to finish them. He didn’t like Microsoft stealing there idea of GUI, but he had to settle issues by dealing with Bill Gates to get funds for saving Apple. And now he beleieved that #Google was doing same with Android. They were copying the design and ideas of iOS.
In short if Steve Jobs had been alive, he would have worked really hard to finish Android, how far may Apple and Google had been partners, but steve jobs didn’t like when Google entered there territory.
Steve Jobs had stated,“…I will spend every penny of Apple’s $40 billion in the bank, to right this wrong. I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.”
In #iPhone 1, he had specific designed software from Google,he ven tried to get color of Google logo altered because he believed the color of Google logo on iPhone was not looking right. Steve Jobs and Google co-founder Larry Page had been great friends at that time.
In 2001, Steve Jobs was also offered to become the CEO of Google. At that time Steve Jobs was transitioning from Next and Pixar and he was yet to prove himself in Apple. As a result he rejected the offer, and kept on developing the #iPod at that time in 2001. But he kept advising and mentoring #LarryPage and #SergeyBrin
Later though when Google announced there own operating system, he knew that it was Google who was going against Apple. It was not simply that they entered Apple’s territory, but he considered it to be cheating.
This happened in late 2008. Steve Jobs had been great friend with Bill Gates also. Even though #Microsoftwas somewhat in there territory, but #BillGates never betrayed and was loyal as a result they kept cooperating.
As stated, after Google launched, #SteveJobs was ready to do a thermo nuclear war against them, and he was the one who got many companies and products like floppy disks, s/2 serial ports, CD drives etc. out of the business.
He was totally capable of doing it, and considered at legitimate, as #Apple had not entered Search Engine territory. But it was his health problems that didn’t let him long enough to achieve it.