Steve Jobs Uniting Music and Technology iTunes Store
Steve Jobs and Apple had a vision, of syncing iPod and Mac seemlessly with there Fire wire, so that the songs got transfered and used without any effort.
There this strategy worked pretty good, but the major problem was availability of music. For getting music onto it, they had to buy music in physical form of CDs and then transfer it to iPod.
Steve wanted a cozy and comfortable environment for buying music also, result was the birth of idea of Apple iTunes store. There were lot of incidence
Many music producing companies started to sell there music on there own stores, and the music remained exclusive to them, meaning that no other source was allowed to sell there music.
The problem was that this strategy didn’t work out well. Steve Jobs had a lot of respect for intellectual property, as he himself never liked software getting stolen.
He proposed idea of iTunes store, where songs could be sold, it was a debatable issue that the music should be sold as individual song and not as a whole album, with each song sold for 99 cents each.
He personally went to discuss with companies showing them various aspects, and how the copy protection would work, and how much profit would be shared. One of the key company was Universal Music Group, that agreed to it because they were fed up with the piracy of properties and bad system for selling music online. And Sony was thing to get this done for the past 2 years, but they were never successful.
At the launch, he met great artists including Bono, Mick Jagger, and Sheryl Crow. Steve Jobs, launched it on April 28th, 2003.
He told the problems of free music, he told that the quality was crap, there was no certainty that what you saw was what you got, they didn’t show previews to the #music you wanted and most importantly it was stealing the intellectual property.
He promised iTunes would start with 200,000 songs growing each and every day, they promised of high quality, great previews and ability of syncing it to multiple devices easily. All for 99 cents per song.
He justified that the cost, by stating that spending 15 minutes per song of $1, was sheer wastage.
Microsoft was taken aback with what Steve Jobs had done. As many people anticipated, the magic of #Apple, was threat to other companies. #Microsoft anticipated iTunes coming to Windows and it would sure shot, be a hit. And Microsoft didn’t wish Apple to suceed. There sleep was gone, and they were playing catchup to develop something similar to iTunes.
Jobs though never thought of taking it to PCs. But when the board and top executives started to present the idea, and he was standing alone against they all, he decided to finish debate and allow it on windows, it was rare instance where, #SteveJobs went against his wish.