I with my daughter went to the grocery store. We wanted to buy good cereal which contain some millet also. There were so many #options available with different flavors with different percentage fibers. The list of nutritional claims was also different. It was so difficult to decide which o#brand of cereal was better/ best. I got #tired also in this exercise.
In searching for the best cereal my mind was #staggered by the #positives and #negatives of each option. At one point in time, I thought of not making a decision. I was also afraid of making the wrong decision.
Makers of products think that it is best to give customers the #freedom of choosing products, therefore he gives several choices. But consumers get stuck in the difficulty of knowing the best choice. Instead of increasing customer freedom to have what he want, it #limits his freedom. Customer get stuck in many choices. His #anxiety level goes up and he gets stuck on puzzles of choices offered to him/her.
The moral- paradox of choice suggests it is like solving a #puzzle because learning to choose from given options is hard. Learning to choose well suited option is harder.
https://sites.google.com/site/drsukarmaranithareja/home
Sukarma Thareja
Alumnus IITK
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