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Online Shopping vs. Traditional Shopping

Sonal ShrivastavaLast Seen: Apr 22, 2024 @ 11:55pm 23AprUTC
Sonal Shrivastava
@Sonal-Shrivastava

10th March 2024 | 6 Views

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Shopping is the activity of visiting a store or a website, searching for products, and/ or purchasing them. It can be offline, online, or window.

In window shopping, you don’t buy anything. You just look through the products.

Online Shopping

Online shopping is related to e-commerce. The act of buying goods and services using an internet facility is called online shopping. Let’s discuss its pros and cons.

Pros: 

  • Convenience: Online shopping provides the convenience of doorstep delivery, saving you time and effort. You don’t need to go outside and face the traffic congestion on the roads. You can buy anything just sitting at home.
  • Global Market: You connect to a global market. Varieties are available. You get versatility and diversity in consumer products. Unique products are easily available.
  • Discount: Often, expensive products are available at big discounts.
  • Cashless Transactions: Cash on delivery and pre-paid facilities are available. Due to the cashless transaction problem of not keeping change gets resolved.
  • One-Stop Solution: Electronic items, apparel, grocery, lifestyle goods, services, etc. are available. Items related to education, entertainment, lifestyle, etc. are all available.
  • Peaceful Shopping: There are no arguments with buyers if the product is returned. The amount is credited to your wallet or attached bank accounts. Many online sellers follow a question-and-answer policy, taking care of your interests. It provides you with hassle-free shopping.
  • Apps: Online shopping apps such as Amazon, Myntra, Nykaa, AJIO, etc. offer a wide range of products and brands. You can find what you are looking for. Further, you can compare the price of the same product online from different sellers. You can go through the reviews of the products. Thus helping shoppers make informed decisions before making a purchase.
  • Virtual Try-on: A virtual try-on facility is available. This feature enables you to visualize how the product will look before buying it, enhancing your shopping experience.

Cons:

  • Intangibility: You can’t touch the product before purchasing. You have to see the images of the product, which are often not reliable.
  • Fake advertisements: There are often alluring advertisements. Images look attractive, often image editing software is used. It takes time for home delivery, and the product can be damaged. The product can be different from what is described on the website. Often, when you buy unnecessary products online, saving becomes difficult.  
  • Delayed or no refund policy: Many expensive products, especially electronic ones have a non-refundable policy. Even many customers get damaged products or defective pieces and the amount is not refunded or is delayed.
  • Delay in replacement: Many products take a lot of time to replace or exchange. 
  • Online Frauds: There are online frauds in the name of shopping. Often customer’s data and information are stolen.
  • Costly for a single product: Home delivery takes time and often charges are included. 
  • Time-consuming DIY products: Many DIY products are available online that consume a lot of time and effort to assemble. 
  • Poor Packaging: Many fragile items are poorly packed. 
  • A compulsive buying disorder: Images of many products on websites look fascinating and their reviews also attract, and due to the wide range of products you end up buying too many items, and the amount is debited easily through accounts, thanks to payment apps. The use of digital marketing and the enhanced user experience by providing virtual try-ons, and collecting data on their user choices and preferences, has further promoted the craze of online shopping (Meera & Gayathiri, 2024). This habit can bring many people into debt which drains out an individual hard hard-earned money (Jussi Nyrhinen et al., 2023). This trend is getting popular among young adults. Although that product might not be useful you get tempted. Online shopping has become an addiction or you can say it is a compulsive buying disorder (Black, 2007). You feel the gratification of having the product for the time being although you may not be using it after home delivery for a long time, even if it might be weeks or months. Your home corners get filled with such unwanted expensive items. Later on, they become a cause of concern, only occupying space in your home but of no use, just making your home cluttered (ScienceDirect, n.d.).
  • Increases Screen Time: The increase in screen time is now becoming a cause for concern. It is affecting health. Due to the wide variety of products available online, people frequently spend hours searching for them, reading reviews, and eventually adding to a list of their favorites before getting overwhelmed by the choices. Online shopping also contributes to an increase in individuals’ screen time. 

Storyset Freepik Traditional Shopping

Traditional Shopping

Pros:

  • A reality check: you can visit stores to physically inspect the quality of the product before purchasing.  You can feel the touch of the products, especially in the case of apparel, although not for software products but you can discuss them face to face. You get a customized experience.
  • Bargain: You can bargain.
  • Build a relationship: You feel recognized. It makes you social, it helps in developing communication skills.
  • Real Trial Rooms: In apparel shopping, you see the trial rooms.
  • Free from online addiction: It saves your screen time.
  • Engaging: You interact with knowledgeable salespeople who can provide recommendations and assistance face-to-face. Moreover, the immediate gratification of being able to take your purchases home with you right away can be satisfying. You do not feel lonely.

Cons:

  • Lack of variety: It’s difficult to get unique and quality products in nearby markets. Many items are not available in domestic markets.
  • Lack of information: Many shopkeepers are not aware of advanced home utilities. Their knowledge and research is limited. 
  • Rush and traffic: It isn’t easy to choose the right item during rush hours. Traffic congestion further makes your mood off.
  • Effect on relationship: You may indulge in arguments.

Overall you have gone through the plus and minus of both modes of shopping. Choose carefully as per your needs. no way of shopping is bad, there is just a need to be careful. After all, it’s a matter of your hard-earned money, time, efforts, and needs.

References:

  1. Jussi Nyrhinen, Kirsti Lonka, Anu Sirola, Ranta, M., & Terhi-Anna Wilska. (2023). Young adults’ online shopping addiction: The role of self‐regulation and smartphone use. International Journal of Consumer Studies, 47(5). https://doi.org/10.1111/ijcs.12961

  2. Black D. W. (2007). A review of compulsive buying disorder. World psychiatry : official journal of the World Psychiatric Association (WPA)6(1), 14–18.
  3. ScienceDirect. (n.d.). Compulsive Buying – an overview | ScienceDirect Topics. Retrieved March 5, 2024, from https://www.sciencedirect.com/topics/pharmacology-toxicology-and-pharmaceutical-science/compulsive-buying

  4. Meera, V., & Gayathiri, P. (2015). Digital Marketing and Enhancing Consumer Experience in Online Shopping. The International Journal of Business & Management3(6). Retrieved from https://www.internationaljournalcorner.com/index.php/theijbm/article/view/137819
Sonal ShrivastavaLast Seen: Apr 22, 2024 @ 11:55pm 23AprUTC

Sonal Shrivastava

@Sonal-Shrivastava

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