SEO Meta Descriptions are a critical part of ranking on Google and improving traffic. Learn more about writing a meta description. We will also be providing you with guidance in implementing meta descriptions in WordPress.
So, let’s discuss everything related to Meta-description SEO prowess
Everything About Meta Description SEO
1) What is an SEO Meta Description?
A meta description is an HTML tag that appears on the search results page when someone searches for your site. It gives searchers information about your site so they can decide whether to click through to your site. Implementing Meta Descriptions is fairly easy for most websites.
2) Why Should I Care?
Now that you know what it is, the burning question should be, “Why Should I care?” Well, meta descriptions help improve user accessibility of your website and help you get views. Sites with short yet descriptive meta descriptions rank higher on Google and get more views.
Meta Description aims to help people understand what a webpage is all about without actually reading it. It saves people the time and hassle of spending time on an irrelevant page. Moreover, people with visual impairments can usually use screen readers to enjoy the content. These screen readers rely on Meta Description to assist such people.
Clearly, you should care about Meta Description for more views, more Google Juice (Yes, that’s the name I gave to traffic from Google), and better accessibility.
3) Meta Description Length
Meta Description SEO is supposed to be descriptive rather than explanatory. That’s why it should be short and to the point while giving the most insights about the content of the page.
Ideally, a Meta Description should be less than 160 characters long. This includes spaces, special characters, and all other characters. Avoid making it too short and provide sufficient information for readers to understand without burdening them. Never make it less than 120 characters or more than 170 characters.
4) Keywords in Meta Description for SEO
If you really want to focus on generating organic traffic (aka Google traffic) on your content, you must include SEO keywords in the Meta Description. Do NOT overstuff your keywords. Simply mention your primary keyword once in your content.
This will be helpful for search engines to understand the purpose of your content better and improve your search rankings
5) How To Add A Meta Description
Adding a Meta Description is not a very tough task. If you have basic HTML knowledge then you already know more than enough for adding Meta Description.
If you don’t know HTML, then I will simply walk you through the simplest way to add Meta Description.
- Open the code for your HTML webpage. Find the location with the “<meta>” tag.
- Insert the code after,
- Add a 120 to 170-character long Meta Description SEO text inside content
- It should look like
That’s it. You are good to go.
6) Meta Description in WordPress
WordPress powers more than 50% of the internet. So, it’s important to talk about Meta Descriptions in WordPress.
There are 3 methods to implement WordPress Meta Descriptions.
If you’re using WordPress, you can use the “Add New Post” button at the top right corner of your screen. Click on the “Visual Editor” tab and then click on the “Text” option. Enter your meta description and press save. It’s that simple.
If you want a complete SEO solution, you can try WordPress plugins like Yoast SEO and All In One SEO plugins for meeting all your SEO needs, including Meta Description.
Custom Coding can be used to automate the process of Meta Description for pages. It’s an advanced use case and should be avoided unless you are sure of what you are doing. You must use the wp_head() hook to insert the Meta Description HTML tag into WordPress.
7) Meta Descriptions in Social Shares
Meta Descriptions are helpful not only in SEO but also in social media. Whenever you send a webpage link on platforms like Twitter, Instagram, WhatsApp, etc., they try to create a preview of the website for you. It usually includes an image, a title, and a brief text. This brief text is your Meta Description.
That’s why it’s important to have short meta descriptions that look good when shared on social media platforms and can be used to gain more views.